` Online Sales & E-business Development Program

Po zvaničnom ovlašćenju Cambridge odeljenja za međunarodne ispite i četiri vodeće IT kompanije

Postani deo buduće generacije IT stručnjaka

Program InternetAcademy

Online Sales & E-business Development – Kako pravilno voditi prodaju na internetu

Nastava

tradicionalna ili online
Trajanje
2 semestra
Fond časova
294 časova
Diplome i sertifikacija
CIM Level 6 Digital Diploma in Professional Marketing
CIM Level 3 Foundation Certificate in Marketing
IQN Diploma in Marketing
Google Ads & Analytics sertifikati
ITAcademy Certified Online Sales & E-business Development Manager
LINK English
LINK German
PRIJAVITE SE

Internet danas pruža sjajne mogućnosti za pokretanje i vođenje e-trgovine, bez obzira da li se radi o postojećoj kompaniji koja želi da poveća broj kanala prodaje ili je u pitanju nova kompanija koja je osnovana sa ciljem da se bavi internet trgovinom.

Ovaj obrazovni program stavlja podjednaki fokus na razvijanje i vođenje online prodavnica u korporativnom okruženju, okruženju malih i srednjih kompanija, kao i u sektoru startap kompanija, mikro preduzeća i preduzetnika.

Naučite kako da uspešno pokrenete prodaju na internetu!

Program se sastoji od 35 predmeta koji se pohađaju u dva semestra. Nakon završenog programa možete da steknete jedno od stručnih zvanja:

Online Sales Manager/Analyst
E-business Development Manager
Online Revenue Manager
Portal Product Manager
Consumer Acquisition Manager
Online Sales Strategist

Usavršavajte se uz vodeći softver u SEO industriji

Školovanjem po ovom programu bićete u prilici da besplatno koristite jedan od najzastupljenijih alata u SEO industriji – SEO PowerSuite. Ovaj licencirani program, koji je, zahvaljujući partnerstvu kompanija LINK group i Link-Assistant, dostupan svim polaznicima, omogućiće vam usvajanje najtraženijih praktičnih veština za optimizaciju sadržaja web stranica sa ciljem što boljeg rangiranja na internet pretraživačima.

Online Sales & E-business Development – plan i program

01Digital Marketing

No.	Courses	Classes
1.	Introduction to Digital Marketing	12
2.	Online Consumer Behavior & UX	6
3.	Digital Branding	6
4.	Digital Products Testing & Creation	3

02Digital Technology

No.	Courses	Classes
5.	Digital Platforms & CMS	18
6.	Web Design for Managers	3
7.	Digital Technology for Managers	3
8.	Blockchain Technology	3

03E-Business

No.	Courses	Classes
9.	E-Business Introduction	6
10.	Internet Law Basics + GDPR	6
11.	Digital Disruption & Industry 4.0	3
12.	Virtual Assistance	3
13.	Significant Revenue Growth and Digital Transformation	3
14.	Customer Relationship Management (CRM)	3
15.	Digital Business KPIs	3

04E-Commerce

No.	Courses	Classes
16.	E-Commerce Basics	6
17.	E-Shop / Key Elements	6
18.	Online Payment Methods	3
19.	Online Marketplaces	3
20.	Drop Shipping & Online Fulfillment	3

05Online Content Creation and Distribution

No.	Courses	Classes
21.	Content Fundamentals	3
22.	Content Curation	3
23.	Sales Copywriting	3
24.	Native Advertising	3

06Web Analytics

No.	Courses	Classes
25.	Web Analytics Fundametals	6
26.	Advanced Analytics - Metrics Dimensions and Segmentation	3
27.	Marketing Budgets Optimization	3
28.	Simple Metrics Collections and Simple Analytics	3
29.	Actionable Insights and Simple Reporting	3
30.	Digital Measurement Project	3

07Social Media

No.	Courses	Classes
31.	Fundamentals	3
32.	Influence Marketing	6
33.	P2P Communication & Customer Service	3
34.	Social Media Platforms & Messaging Apps	12

08PPC

No.	Courses	Classes
35.	Introduction to PPC	3
36.	Google Shopping	3
37.	Facebook PPC - Basics	3
38.	Google PPC - Basics & Account Structure	6

09Google Academy - Google Ads

No.	Courses	Classes
39.	Google Academy Search	6
40.	Google Academy Display	3
41.	Google Academy Video	3
42.	Google Academy Measurement	3
43.	Google Academy Shopping	3
44.	Google Analytics	6

10SEO

No.	Courses	Classes
45.	Fundamentals	6
46.	SEO Google	6

11Digital Media Planning

No.	Courses	Classes
47.	Integrating Digital Media and Marketing Channels	3

12Online Sales

No.	Courses	Classes
48.	Online Sales Basics	3
49.	Online Sales Management and Planning	3
50.	Online Business Development	3
51.	Online Retention Mark. Man. and Affiliate Marketing	3
52.	How to Sell E-Business Services	3

13Digital Advertising

No.	Courses	Classes
53.	Introduction	6

14Email Marketing & Automation

No.	Courses	Classes
54.	Email Marketing Basics	3
55.	Automated Email Marketing	3
56.	How to Run High-Performing Email Campaigns	3

15Marketing

No.	Courses	Classes
57.	Marketing Basics	6
58.	Customer Relationship Management	3
59.	Marketing Planning	6
60.	Market Planning and Segmentation	3
61.	SWOT Analysis	3
62.	Consumer Behaviour	3
63.	Marketing Research and MIS	3

16Management and Business

No.	Courses	Classes
64.	Management Basics	6

17Public Relations

No.	Courses	Classes
65.	Effective Business Communications	6
66.	Corporate Identity	6

18Sales Management

No.	Courses	Classes
67.	Sales Management	3

19Advertising

No.	Courses	Classes
68.	Branding	6

20English Language

No.	Courses	Classes
69.	English Language 1	online
70.	FCE/BEC Vantage*	online

21German Language

No.	Courses	Classes
71.	A1 Level German	online
72.	A2 Level German*	online

22Online PR

No.	Courses	Classes
73.	Online PR - Basics	6

23Online Entrepreneurship

No.	Courses	Classes
74.	Starting and Growing Internet Business	6

24Project Management

No.	Courses	Classes
75.	MS Project	6
76.	Project Management Basics	6

25Online Project Managerment

No.	Courses	Classes
77.	Web Project - Introduction	3
78.	Project Management - Integration	3
79.	Project Volume, Time and Cost Management	3

26Data Analysis

No.	Courses	Classes
80.	Visualization	3
81.	Structure & Analysis	3
82.	Contextual Reporting	3

27Excel

No.	Courses	Classes
83.	Excel Basics	12
84.	Excel Advanced	12

* Polaznici biraju koji od navedenih jezika žele da izučavaju i na osnovu toga pohađaju jedan od ova dva kursa.
** Pripremne kurseve za polaganje FCE ili BEC Vantage ispita mogu pohađati samo polaznici koji su završili English Upper Intermediate Level.

+ PERSONAL DEVELOPMENT PROGRAM

U okviru školovanja na Online Sales & E-business Development programu besplatno dobijate i jedinstveni paket profesionalnih veština - Personal Development Program, koji će vam osigurati napredak u karijeri i izdvojiti vas kao lidera među stručnjacima u vašem poslu. Saznajte više o ovom obrazovnom programu i planu po kome se izvodi.

Kako izgledaju predavanja?

Nastava za ovaj program odvija se u tradicionalnoj i e-learning varijanti.

Predavanja su krajnje zanimljiva i prilagođena predznanju polaznika. Ono što je karakteristično jeste da je polaznicima u toku svakog predavanja predmet izučavanja predstavljen ne samo teorijski, već i praktično, na mnoštvu zanimljivih primera koji predstavljaju najbolju praktičnu obuku za samostalan rad odmah nakon završetka školovanja.

Tim vrhunskih predavača

Znanja i veštine za uspešno vođenje internet prodaje, online marketinga i komunikacije, kao i elektronskog poslovanja preneće vam najuspešniji stručnjaci iz ovih oblasti. Sve kurseve i predavanja u okviru smerova na ITAcademy pripremili su ljudi koji su lideri internet poslovanja u regionu i vrhunski predavači, spremni da vam se u potpunosti posvete i od vas stvore vrhunske stručnjake online marketinga, prodaje i biznisa!

Obezbedite sebi međunarodno priznate sertifikate:

Školovanjem na smeru Online Sales & E-Business Development obezbedićete sebi prestižne međunarodne diplome i sertifikate koji vam daju ogromnu prednost pri zapošljavanju:

CIM Level 6 Digital Diploma in Professional Marketing,
CIM Level 3 Foundation Certificate in Marketing,
IQN Diploma in Marketing,
Google AdWords & Analytics sertifikati

Takođe, nakon kompletiranja Online Sales & E-business Development programa na ITAcademy, možete dobiti i jedan od ova dva sertifikata:

Sertifikat ITAcademy o odslušanom Online Sales & E-business Development programu,
ITAcademy Certified Online Sales & E-business Development Manager sertifikat